Having worked more than 20 years in executive communications for top Fortune companies (Boeing, ADM, Northern Trust and Tribune Company), Katherine specializes in developing and executing external and internal global communications strategies for CEOs and senior management that advance business goals and drive change, while positively positioning businesses and brands in global markets and to diverse audiences.

She also has worked at Deloitte developing competitive business strategies for multimillion-dollar pursuits to win or retain audit clients in various industries. Katherine is a faculty member of the Lake Forest Graduate School of Management.

Katherine holds an MBA from Northwestern University’s Kellogg School of Management. She also holds a master’s degree in writing from DePaul University and a bachelor’s degree in French from Illinois Wesleyan University.

Tuba is marketing communications professional with 15 years of experience. She started her career as an account executive at Lowe Worldwide and worked with many global brands such as Hyundai, Electrolux, Johnson & Johnson, and Faber-Castell. Then she moved to client-side and worked as Advertising and Corporate Communication Supervisor for Société Générale.

After spending ten years in both the advertising agency and client-side, she decided to continue her career in the field of media. She served as a Brand Manager at FOX and as a Marketing Supervisor & Digital Marketing Supervisor at The Walt Disney Company.

She specializes in developing a marketing strategy, brand positioning, digital marketing, campaign management, media planning and buying, budget management, corporate communication, and social media management.

Tuba holds an MBA from Istanbul Bilgi University. She also holds a bachelor’s degree in Advertising and Public Relations from Anatolian University.

She likes cooking, traveling, photography, yoga and taking online courses for her several interests.

A driven and effective communications professional with a background focused on core PR skills: Account, team, budget management, strategic tactical planning, media (traditional and social) and advocacy group relations, campaign and message development as well as product and data launches.

Client experience ranges from consumer health to food/beverage and B2B. Past clients include McDonald's, GlaxoSmithKline, Syngenta, Genentech and Pfizer among other top tier brands.